Tianyi Zhang

The Link between Fan Engagement and Revenue in Professional Sports

Started Sept. 18, 2023

Abstract or project description

This research paper will investigate the relationship between sports fan engagement and the economic performance of sports teams. Understanding this relationship will allow sports teams to generate higher revenue and build brand loyalty among fans. My research process involves evaluating sports fan engagement data and its impact on team economic performance, including but not limited to price elasticity and revenue. Additionally, I will identify specific marketing and fan engagement tactics that teams are currently using and provide recommendations for improvement to maximize engagement. I will do this by analyzing financial and economic data, as well as fan engagement case studies.