Tasnim Hussain

Johnson & Johnson's corporate strategy is centered on an ESG strategy, which frames the company's ambitions, informs operations, and creates corporate accountability(1). This research will examine Johnson & Johnson's approach and its benefits from the ESG-first perspective on competitive value, corporate law, and governance.

Started June 12, 2024

Abstract or project description

Johnson and Johnson (J&J), a multinational healthcare company, has been excelling in achieving the highest impact on communities with their pharmaceutical and medical advancements. The company puts the public's needs before company profit, thus making a trusted bond with its consumers. Johnson and Johnson have a much better connection with the public compared to other pharmaceutical brands because it takes the initiative to treat all communities. These initiatives include serving NGO’s and making sure their day-to-day operations do not negatively affect the public. Not only do they serve their communities they also serve their employees. By implementing wellness initiatives and leadership opportunities, J&J makes its employees feel welcome and safe working at the company. This also attracts people to the company and ensures that the company is transparent and uncorrupted to the shareholders.

J&J has taken many steps to ensure its continued success, even creating a document called, "The Credo" in the 1930's. The credo ensures that the company is there for its community and the company's governance reflects their assertion. There are many steps and strategies a company must take to ensure its brand is a success. Understanding the importance of law and law strategies such as the poison pill strategy, policy development, and scientific evidence. Achieving these law strategies leads to higher stock market value and long-term advantages for companies. Investors will also feel that the company that they invested in is transparent and will not lead to a major crisis. In addition, the company shows its astonishing care of its communities by implementing ESG factors when making corporate decisions as well as the importance of law considerations. ESG stands for Environmental, social, and governance factors. These factors are put in place to ensure the company is taking green initiatives, being sustainable, and overall treating employees, shareholders, and consumers as explained in the credo.

This project aims to further inspect how Johnson and Johnson's ESG considerations make it possible for this company to excel in its industry at such a fast rate without having to face much retaliation or fallout from the consumers and stakeholders. Furthermore, when exploring this topic at a more detailed pace one will learn how ESG factors and law considerations also impact shareholder value. ESG and law factors if not dealt with correctly lead to a crisis in a company and negative impacts corporate wise, exploring the vital importance of the corporate push on ESG and law factors will explain how these crises are avoidable.