Tasnim Hussain

Johnson & Johnson's corporate strategy is centered on an ESG strategy, which frames the company's ambitions, informs operations, and creates corporate accountability(1). This research will examine Johnson & Johnson's approach and its benefits from the ESG-first perspective on competitive value, corporate law, and governance.

Started June 12, 2024

Abstract or project description

Johnson and Johnson (J&J), a multinational healthcare company, has significantly impacted communities with their pharmaceutical and medical advancements. The company puts the public's needs before company profit, thus making a trusted bond with its consumers. Johnson and Johnson has a much better connection with the public than other pharmaceutical brands because it takes the initiative to treat all communities. These initiatives include serving NGO's and making sure their day-to-day operations do not negatively affect the public. Not only do they serve their communities, they also serve their employees. By implementing wellness initiatives and leadership opportunities, J&J makes its employees feel welcome and safe working there. The wellness initiatives and leadership opportunities also attract people to the company and ensure that the company is transparent and uncorrupted to the shareholders.

J&J has taken many steps to ensure its continued success, even creating a document called "The Credo," in the 1930s. The credo ensures that the company is there for its community and that its governance reflects its assertion. A company must take many steps and strategies to ensure its brand is a success. It is important to understand the importance of law and law strategies such as the poison pill strategy, policy development, and scientific evidence. Achieving these law strategies leads to higher stock market value and long-term company advantages. Investors will also feel that the company that they invested in is transparent and will not lead to a significant crisis. In addition, the company shows astonishing care for its communities by implementing ESG factors when making corporate decisions and considering the importance of the law. ESG stands for Environmental, social, and governance factors. These factors are implemented to ensure the company is taking green initiatives, being sustainable, and overall treating employees, shareholders, and consumers as explained in the credo.

This project aims to further inspect how Johnson and Johnson's ESG considerations make it possible for this company to excel in its industry at such a fast rate without facing much retaliation or fallout from the consumers and stakeholders. Furthermore, one will learn how ESG factors and law considerations also impact shareholder value when exploring this topic at a more detailed pace. ESG and law factors, if not dealt with correctly, lead to a crisis in a company and negative impacts on corporations; exploring the vital importance of the corporate push on ESG and law factors will explain how these crises are avoidable.