Swathi Thayaparan

Scaling almond sales in South India

Started May 23, 2024

Abstract or project description

We're investigating the market potential of scaling up export of almonds to South India. Due to recent trends like growing income, smartphone adoption, e-commerce, and healthy lifestyle, South India and almond seems ripe for growth. However, data on South India is very limited. As a result, we are conducting our own top down and bottom up research to find relevant insights. Top down research will involve using existing data accessible through the internet, like google and the library. Bottom up research will involve interviewing relevant stakeholders and asking targeted questions.