Sreyash Sinha

Navigating the Digital Shift: The Impact of E-Commerce on Brick-and-Mortar Retail Strategies and Consumer Behavior

Started Apr. 18, 2024

Abstract or project description

This paper delves into the critical components and emerging trends shaping the e-commerce industry. It offers an in-depth analysis of various e-commerce models, including Business-to-Consumer (B2C), Business-to-Business (B2B), and Consumer-to-Consumer (C2C). The study highlights the transformative role of technological innovations such as artificial intelligence, blockchain, and their influence on the future landscape of online commerce. It also addresses pressing challenges, including cybersecurity, data privacy, and the complexities of global market dynamics. This paper is essential for readers seeking to understand the foundational patterns and strategic principles driving e-commerce today, providing valuable insights for academics, industry professionals, and policymakers aiming to navigate and capitalize on the sector’s ongoing evolution.