sravya chivukula

Building a social media influencer marketing campaign for a fashion brand focused on winning gen z consumers

Started July 24, 2024

Abstract or project description

Sravya is building a pitch deck to pitch a social media marketing campaign for a fashion brand (her output). Her outcomes from the project will be learning about building a marketing campaign, including market sizing, consumer marketing strategy, and building a marketing mix; and learning how to pitch a well-researched business idea. To do so, Sravya will choose a fashion brand (either a non-gen z focused brand or she will make up her own brand) and do market sizing research. Then she will do consumer marketing research to build a consumer profile. She will then use the consumer profile to create a marketing mix, inclusive of her social media campaign. She will present all the data and insights as a business case.