Samara James

What factors contribute to Taylor Swifts success? / The psychology behind Taylor Swift.

Started Feb. 23, 2024

Abstract or project description

Key contributors to Taylor Swifts success like the loyalty of her fanbase, Swifts music 'growing' alongside her brand, Swifts consistent narrative, her storytelling and lyricsism, each of these being multiple paragraphs. Additionally, I will discuss the psychological reasoning / theories that support these factors. For example, parasocial relationships being a huge reason why her fans ('Swifties') are so loyal.

I could also mention how each factor coud lend itself to other brands or how they can be implemented by other people. Taylor Swift is not the only one who can leverage these things (loyal fanbase, consistent narrative, etc). For example, other celebrities could also develop a core brand, not dilute their key message, do one thing really well and stay in their lane, etc.