Saina Prasanna

Impact of consumer psychology in digital marketing of healthy food products

Started Jan. 17, 2024

Abstract or project description

As of now, digital marketing has rapidly become a powerful tool globally to advertise a number of goods that can address health concerns and promote a healthier lifestyle through a diet. Consumer psychology plays the important role of aiding in designing a marketing campaign since the study of consumer psychology allows for the implementation of several psychological principles that are able to attract and persuade leads into becoming regular customers. This paper explores how people are influenced by consumer psychology principles embedded in digital marketing campaigns of larger corporations who have the common goal of marketing their healthy product to the general public. This paper delves deeper into the topics of color psychology, cognitive bias framing, reciprocatory effect and addresses the challenges that digital marketing campaigns face when promoting healthier foods using consumer psychology.