Saiesha Kumar

How does greenwashing effect consumer purchasing behavior in the United States?

Started June 10, 2024

Abstract or project description

This paper aims to compare the effects of greenwashing on consumer purchasing behaviors in the United States. It seeks to explore the usage of different greenwashing tactics and their effectiveness, as well as the influence of culture to the spread of greenwashing in different industries and communities. This research will use cross-data analysis to contrast the reach of greenwashing on the consciences of differing individuals.

This research also aims to demonstrate the differences between a greenwashed market and a truly eco-friendly market and how greenwashing as a whole negatively impacts the climate change movement by detracting from larger, more pertinent issues. The findings will be incredibly important in understanding the ramifications of greenwashing in an increasingly climate aware and active society as well as determining the largest victims to greenwashing and why.