Ronit Patil

Finding product-market-fit for flipNook

Started June 7, 2024

Abstract or project description

We are developing a business strategy for helping a startup called flipNook find product market fit. This will include finding and creating marketing ideas, target personas, research on flipNook's current customerbase, and an evaluation of the current product's value proposition and impact. If time, we will put some of our ideas into action - such as by running tests on the website, conducting email outreach, or running a social media campaign. Through all this, we aim to give flipNook a clear idea of what's working, what's not, and actionable ways the startup can accelerate their path to finding product market fit.