Maya Wen

Understanding Dementia: Exploring neurodegenerative disease through real world case studies

Started Feb. 28, 2025

Abstract or project description

Dementia refers to a loss of memory, language, problem-solving skills, and other thinking abilities that impact someone’s daily living. Currently, more than 55 million people in the world have dementia. It is projected that someone in the world develops dementia every 3 seconds. Dementia is not a single disease. It is comprised of multiple brain diseases that present differently from one another at the early stages of the disease course and have different underlying causes.

In this course, we will use clinical cases to learn about different types of dementia, unique brain changes seen in different diseases, and the diagnosis process at the dementia clinic.

What are the most effective marketing strategies and tactics to maximize success as a start-up company?

Started July 21, 2023

Abstract or project description

This paper seeks to find the most effective strategies for rising start-up companies to maximize their success. To do this, I will analyze some of the most successful start-ups in recent history and determine how their marketing strategies helped them expand their businesses. I will leverage company financial data to demonstrate the impact of various marketing strategies, and case studies to understand the objectives and actions within different marketing campaigns and other publicly available sources. The results of this research will be applicable to any entrepreneur looking to develop a successful marketing strategy for their company who hopes to become successful just like the researched companies.