Maya Wen

What are the most effective marketing strategies and tactics to maximize success as a start-up company?

Started July 21, 2023

Abstract or project description

This paper seeks to find the most effective strategies for rising start-up companies to maximize their success. To do this, I will analyze some of the most successful start-ups in recent history and determine how their marketing strategies helped them expand their businesses. I will leverage company financial data to demonstrate the impact of various marketing strategies, and case studies to understand the objectives and actions within different marketing campaigns and other publicly available sources. The results of this research will be applicable to any entrepreneur looking to develop a successful marketing strategy for their company who hopes to become successful just like the researched companies.