Clara Yao

what are the common concepts of psychology and how are they used in marketing?

Started Dec. 11, 2024

Abstract or project description

Finding out what psychological concepts are present in marketing and how they're used in order to manipulate and influence consumers. With this knowledge, the project aims to find out how these concepts are manipulated and/or implemented within products and their packaging. My project aims to find out the concepts and topics of psychology and which of those ideas are found within different industries, more specifically the beverage industry, and how and why they're used within that industry. By finding this information out, I aim to be able to teach people and consumers how to be become better consumers by telling them exactly how they're being manipulated and how to solve this issue.