Archana K
- Research Program Mentor
MBA candidate at Northwestern University
Expertise
Communications (i.e. creative writing, media relations, print/digital media); marketing; corporate crisis management; career mentorship (i.e. resume reviews, interview practice, career guidance); international affairs and political analysis
Bio
Archana is currently an MBA candidate at Northwestern University’s Kellogg School of Management, where she’s focusing on marketing and business strategy. Prior to this, Archana spent her career in corporate communications, advising companies build their brands. She has always been fascinated by the process of bringing a product or idea to market, and doing so effectively through using analytics, understanding human decision-making and creating a brand identity. When she’s not working, Archana enjoys yoga, playing with her dog Benji and travelling - most recently going to Turkey, which was incredible!Project ideas
Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.
Become a Marketing Consultant for a Local Company
Engage with a company or organization in your community and help raise their external visibility by creating a communications/marketing plan. Conduct a SWOT analysis, market research, social media and website audit, and develop a series of recommendations the company can employ to better highlight their brand to the audiences they care about. Incorporate your research and recommendations into a PowerPoint that can be presented to the company.
Teaching experience
I have mentored high school students as they prepared for and navigated the college application process.Credentials
Education
George Washington University
BA Bachelor of Arts (2018)
International AffairsNorthwestern University
MBA Master of Business Administration candidate
Marketing and Strategy