Pooja S
- Research Program Mentor
PhD at Indiana University - Bloomington
Expertise
Marketing, Psychology, Statistics, Consumer Behavior
Bio
I am highly passionate about investigating barriers that hinder consumers from engaging in consumption designed to improve their well-being. Simply having access to wellness resources and being encouraged to use them is not enough as consumers often face barriers that prevent them from benefiting from these resources. My research is motivated by a desire to identify these barriers and help consumers overcome them so they can lead happier and healthier lives. Across my research, I investigate the intersection of how consumers’ well-being is influenced by how they allocate 1) their time (e.g., attending a free fitness class after work) and 2) their money (e.g., making time-saving purchases, buying self-care gifts for others).Project ideas
Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.
Translating Cultural Phenomena into Research Questions
What if you could take a topic in popular press and transform it into an academic research question? In this project, you delve into your questions and curioisities about consumption behavior or psychological phenomena and translate them into specific research questions. Together we will work to develop a comprehensive and theoretical framework for your research and turn it into a project that can be leveraged for public dissemination.
Teaching experience
I have experience teaching two sections of an undergraduate Introduction to Marketing course as the lead instructor and one section of an undergraduate Consumer Behavior course as a teaching assistant Indiana University. Before my PhD program, I was a teaching assistant for two Clinical Health Psychology courses at Smith College. I have also mentored several students in the PhD program and undergraduate students at Indiana University. Through these experiences, I developed my teaching philosophy: I provide students with not only a comprehensive understanding of core marketing concepts, but also a behind-the-scenes perspective on how these concepts are applied to real-world contexts.Credentials
Work experience
OpAD Media Solutions (2016 - 2017)
Digital Marketing AnalystEducation
Smith College
BA Bachelor of Arts (2016)
PsychologyIndiana University - Bloomington
PhD Doctor of Philosophy
Marketing, Business Administration