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Jason Y

- Research Program Mentor

MBA candidate at New York University

Expertise

Design, Entrepreneurship, and Innovation

Bio

Hello, my name is Jason and I currently work as an art director for the American Heart Association. I am passionate about strategy, technology, and innovation, and I love exploring how they intersect and impact businesses and society. I am always looking for ways to leverage cutting-edge technologies and strategies to create value and drive growth. I have a keen interest in everything related to design and innovation. I love the creative process and using my expertise to help businesses enhance their brand and messaging. My other interest include sports, animations, and tv shows.

Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

Exploring the Impact of Artificial Intelligence on the Future of Design

Artificial Intelligence (AI) is rapidly changing the world we live in, and its impact on various industries is becoming increasingly apparent. One industry that is undergoing significant changes is design, both physical and digital. With AI tools and techniques, designers can automate tasks, generate new ideas, and make better-informed decisions. However, the role of designers in the age of AI is not clear, and many questions remain unanswered. This research project aims to explore the impact of AI on the future of design and the implications it has for designers.

Coding skills

HTML, CSS

Languages I know

Chinese (Native Speaker)

Teaching experience

I have experience mentoring college-level interns in graphic design and digital marketing.

Credentials

Work experience

American Heart Association (2019 - Current)
Region Digital Multimedia Director
Rakuten Advertising (2022 - 2022)
Product Marketing - MBA Intern
Citizens Bank (2023 - Current)
MBA Consultant
OPTT (2023 - Current)
MBA Consultant

Education

Boston University
BFA Bachelor of Fine Arts (2014)
Graphic Design
New York University
MBA Master of Business Administration candidate
Corporate Finance, Strategy, and Entrepreneurship & Innovation

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