Gregory K
- Research Program Mentor
MBA at La Salle University
Expertise
Currently an adjunct professor at La Salle University teaching Sports Finance to undergraduates & Managerial Accounting to MBA students, been in the sports industry now for 5 years revolving around accounting, finance, sports business analytics etc.
Bio
My name is Greg Krug and I am currently a Senior Consultant working for Kraft Analytics Group. Kraft Analytics Group is a technology and services company focused on data management, advanced business analytics, and strategic consulting in the sports and entertainment industry under the Kraft Sports & Entertainment umbrella. Before KAGR, I spent 3 years with the Philadelphia Eagles in their accounting and finance department. My academic passions include accounting & finance, business analytics, data analysis. I have always prided myself in bringing these areas together to provide real world results. Outside of work and academics, my major interests include traveling and reading. A major bucket list item is to travel to all 63 US National Parks throughout my life (currently at 9). I believe traveling to understand, expereince other cultures and siutations is just as important as an academic course.Project ideas
Fan Cost Index & Attendance
As COVID comes to an end, a major concern of all major professional sports league (NBA, MLB, NFL & NHL) is the return of max attendance throughout their stadiums and venues. Yet this recovery has not come as quickly as some may have hoped and that can be due to a multitude of reasons. One major variable that would be interesting to look into is the cost of attending these events as it seems these events never go down in price. Cost of attendance could be a major deterrent for fans as they need to decide where discretionary money is spent. Analyzing the cost of attending sporting events by league, team, and region could be a major insight into why attendance may be stagnant.