apollo d
- Research Program Mentor

MBA/PhD at University of Massachusetts Amherst

Expertise

consumer behavior, sustainable consumption, digital marketing, marketing research, international marketing, branding, web design, social media marketing

Bio

I teach various marketing courses at a liberal arts college and my research interests focus on understanding various aspects of consumer behavior. I like sports and being in nature.

Project ideas

Project ideas are meant to help inspire student thinking about their own project. Students are in the driver seat of their research and are free to use any or none of the ideas shared by their mentors.

Brand audit

This assignment entails choosing a brand and conducting a brand audit which includes a comprehensive list of a company's branding programs, an investigation of consumer knowledge of the brand, and formulating brand recommendations.

Sustainable consumption

In this assignment, you will be introduced to sustainable consumption's description and main pillars. Then, you will explore different sustainable consumption practices and how to raise awareness about their importance regarding environmental sustainability.

Digital Marketing

You will learn about digital marketing and its importance in today's hyperconnected world. Then, you will write a research paper focusing on a particular digital marketing topic, such as web design, web analytics, social media marketing, email marketing, SEO, online advertising, and mobile marketing. This process of exploration and preparing the report will encourage critical thinking on digital marketing and how consumers react to various digital marketing tools.

Coding skills

HTML, CSS, and JavaScript

Languages I know

Turkish, native

Teaching experience

I work as an assistant professor of marketing at a liberal arts college. I have been teaching a variety of undergraduate and graduate courses in different modalities (e.g., in-person and online). Digital marketing, international marketing, sport marketing, marketing principles, marketing management, global marketing strategy, and introduction to sport management are among the courses I have taught.